The World Looks Different Through Glass

Things are not all rose color in the world of glassmaker Owens Illinois. Even though O-I makes virtually every bottle for every beer, wine, soft drink and catsup brand you could name, momentum is definitely flowing towards the adaption of plastic. That’s right, the un biodegradable, wildlife strangling, permanent dweller in the world’s land-fills and ocean currents appears to be the material beverage makers prefer to bottle their products.

But if you think the future looks grim, think again. We’ve got a great story to tell.

Through glass, everything tastes more delicious. Through glass, everything looks more beautiful.

Through glass, everything stays pure. Glass comes from sand, goes back to sand, and becomes glass again, forever and ever.

Indeed, why would anyone use anything else?

We utilize all 5 senses to engage product managers and package designers to deliver our “The World Looks Different Through Glass” message and with unexpected units and dramatic visuals dramatize the reasons to love glass.

Instant-On Enterprise

The business world has changed. Everyone’s connected. Everything’s accessible. Everybody’s expecting instant results.

Instant-on enterprise is a vision for how business should work. Time is taken out of the equation to serve their customers, employees, partners and citizens-with whatever they want and need, instantly.

No one is better positioned than HP to help customers achieve this vision. They can embed technology to deliver innovation at every point in their enterprise that matters, from mobile devices to global data centers. HP can integrate and automate the enterprise across their entire value chain. And, unleash the power of the people with the information and applications they need to accelerate innovation.

Plantronics Unified Communications

In re-branding Plantronics B-To-B communications, we tackled one of the hottest but least understood of all buzzwords in the enterprise arena: Unified Communications. Our efforts in developing Plantronics UC were comprehensive: from positioning to messaging platform, from graphic identity to photographic style, advertising across all media and product demos for the channel.

Voyager Pro - Product Launch Video

New Business Lite

For our latest new business pitch to a holding company of high-end restaurants, we decided to condense our whole presentation into one poster. We wanted to make the point that if one big idea provides a platform to power a brand's communications it should be powerful enough to play on one page. We also think new business pitches are too repetitious and lack any of the innovations we constantly encourage our clients to embrace.

So we use the preverbal napkin to sketch out the platform architecture and then surrounded it with a full array of ideas for a place where all the buzz and customer engagement can happen. Ideas such as content creation, data collection, channel messaging, and social media activation. All are presented in short summations using restaurant tchotchkes and personal communication devices.

It's fun and fast while delivering all the critical content in an engaging and memorable way.

We launch a phone created to live and play in extreme environmental conditions by proving how tough it is

We're introducing the soon to be legendary Sonim Spirit to a Best Buy near you. The Spirit was designed for use in extreme environments and won't compromise functionality for toughness. In fact, the feature-loaded Spirit is more than just the next-generation rugged 3G phone-it's a rugged work of art.

Marketing for Sonim happens almost entirely through the distribution channel so the impact we create in-store is a life or death proposition for this launch. 

In-store demos dramatize performance features at the point of sale. Imagine submerging the phone in a water tank to demonstrate the waterproof capability of Gore-Tex covered speakers or how delivering a direct blow with a hammer doesn't faze the 2 millimeters of Gorilla glass that protects a super bright hi- res screen.

In the brutally competitive mobile phone category, hands on demos may be the only way to prove that Sonim phones are tougher than their phones and carve out a position where the Sonim Spirit exclusively rules the heavy weight division. 

Belvedere+Bouroullec Brothes: Distillers of Taste

In a too-crowded spirits market, Belvedere vodka has the opportunity to remind consumers of its unrivaled distillation process.

To do so, Belvedere partners with the design icon Bouroullec Brothers to develop a distillation installation that's part art and part brand. This must -see mashup becomes a destination for bar-goers around popular nightspots.

The device, which is reminiscent of the iconic trees on the Belvedere bottle, sits on the bar as a symbol for the brand. When a customer orders a Belvedere drink, they see the Belvedere brand promise as experience. On it's journey from bottle to glass the vodka is distilled four times as it flows through four filtering stations. The "distiller," made out of beautiful Stuben-like glass, will be making a product superiority claim every time a consumer orders a drink.

To coincide with the in-bar experience, a web site will be created with a live webcam to view the distillation process and also to guide viewers to the installations next location.

To kick off the partnership between Belvedere and the Bouroullec's, we will hold a launch party on the roof of the Metropolitan Museum of Art in New York.

This spectacular venue is made even more so now that it includes Roxy Paine's 130 foot-long tree sculpture made of 10,000 pieces of stainless steel- and altered for the evening  to represent the Belvedere tree.

ONLINE ENGAGEMENT

Consumers can follow and interact with the distillery installation experience.

OFFLINE ENGAGEMENT

Belvedere drinkers will be given an iconic experience with their order and also be given the spotlight as someone with premium taste. These settings provide an upscale event and inviting opportunity for buying belvedere.