While there are plenty of radio stations to listen to hip hop but there isn't one to hear the world's greatest hip-hop artists, thinkers and doers talk about their craft and their lives. the Hennessy Legacy of Hip-Hop experience fills that need.
The Legacy is a series of inspired discussions from the legends of hip-hop and made available as podcasts. New podcasts will be generated weekly and eventually the series will build a definitive oral history of this important art form.
Hennessy drinkers will be given access to the stars and the podcast recordings via a traveling bus that acts as a portable studio. A state- of- the- art tour bus outfitted with every conceivable audio, video and digital piece of technology. And it wouldn't be a music industry bus without the highest level of luxury appointments and conveniences including a liberal stock of Hennessy product. The studio travels around the country to the hottest hip-hop centers to conduct the interviews with featured artists and we will conduct a contest where winners travel in style from city to city, sit in on a recording session and attend a after recording party thrown on the bus, all hosted and provisioned by Hennessy.
ONLINE ENGAGEMENT
Hennessy customers can download content, follow the the tour bus and share their experiences via blogs and Tweets
OFFLINE ENGAGEMENT
Consumers get exclusive access to icons of the hip-hop industry and experince the Hennessy brand on a premium level. at these events, they can purchase Hennesy in a super hip setting.
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