Building on Moet's historical support of classic cinema we will create a series of offline and online initiatives that position Moet as the champion of classic movie theater preservation and the ritual of theater attendance.
We will focus on affluent communities like Aspen, East Hampton and Palm Springs with rich traditions of support for film. In each one of these cities, one night a month becomes "Moet Movie Night," with a screening of one of the movies from the Moet library of the world's best films. The evenings are catered with premium food and, of course, Moet champagne. Scarlett Johansson will continue her partnership and become a roving ambassador who hosts the evening -lending a hip feel to the events.
The nights are also supported by a crew of attractive waitresses, offering single serving bottles of Moet that the audience can enjoy during the movie. These girls can also make the rounds at a group of pre-arranged restaurants and bars equipped with a portable carrier of Moet bottles to offer patrons the chance to "make a Moet moment."
As part of our support of film we are concerned with the preservation of the classic movie theaters and want to make sure they will survive for future generations. To that end, $1 of every purchase price of a bottle of Moet will go towards the preservation of America's classic movie houses.
ONLINE ENGAGEMENT
Consumers can go online to support the movie theater restoration projects, look up movie times and schedules and secure the Moet Made a Moment teams for events.
OFFLINE ENGAGEMENT
The movie experience becomes an authentic, premium night that showcases Moet's classic feel. Moet will be available for purchase at all screenings.
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