Vintage GT Sports Car racing is enjoying a surge of attention and popularity. The men and women who participate in the sport are discerning competitors who only accept the highest level of performance and timeless design.
TAG gives these racers and exclusive opportunity to bring their enjoyment of the sport to an entirely new level-with both a limited edition Monaco watch and a owner/driver-only website.
TAG will create a special edition Monaco with a unique chip installed that automatically links drivers and crew members can track their racing experience. With the information-enhancing their racing experience. With the information provided by the specially equipped TAG watch, a race team can then keep track of lap-times, length of pit stops, distance travelled between fuel stops and tire wear. At the events, TAG can extend the branding by displaying information on track side monitors.
A racer's personal statistics will accrue over the race season and will be accessible by other drivers and teams. Each season becomes a data bank where drivers can compare their own performance with current championship teams and historical legends.
The TAG brand becomes synonymous with performance and utility in racing. this co-partnership can extend into other outdoor niche sport markets such as competitive skiing, etc.
ONLINE ENGAGEMENT
The GT Racer site becomes the destination source for vintage racing enthusiasts-and the usage is all linked to the special edition Tag Heuer Monaco. Members-only content is being created with each new racer and race.
OFFLINE ENGAGEMENT
Form a strong brand presence at the races and offer TAG loyalists best-in-class events and experiences in conjunction with the race-racking website.
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