We launch a phone created to live and play in extreme environmental conditions by proving how tough it is

We're introducing the soon to be legendary Sonim Spirit to a Best Buy near you. The Spirit was designed for use in extreme environments and won't compromise functionality for toughness. In fact, the feature-loaded Spirit is more than just the next-generation rugged 3G phone-it's a rugged work of art.

Marketing for Sonim happens almost entirely through the distribution channel so the impact we create in-store is a life or death proposition for this launch. 

In-store demos dramatize performance features at the point of sale. Imagine submerging the phone in a water tank to demonstrate the waterproof capability of Gore-Tex covered speakers or how delivering a direct blow with a hammer doesn't faze the 2 millimeters of Gorilla glass that protects a super bright hi- res screen.

In the brutally competitive mobile phone category, hands on demos may be the only way to prove that Sonim phones are tougher than their phones and carve out a position where the Sonim Spirit exclusively rules the heavy weight division.