For our latest new business pitch to a holding company of high-end restaurants, we decided to condense our whole presentation into one poster. We wanted to make the point that if one big idea provides a platform to power a brand's communications it should be powerful enough to play on one page. We also think new business pitches are too repetitious and lack any of the innovations we constantly encourage our clients to embrace.
So we use the preverbal napkin to sketch out the platform architecture and then surrounded it with a full array of ideas for a place where all the buzz and customer engagement can happen. Ideas such as content creation, data collection, channel messaging, and social media activation. All are presented in short summations using restaurant tchotchkes and personal communication devices.
It's fun and fast while delivering all the critical content in an engaging and memorable way.
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