The World Looks Different Through Glass

Things are not all rose color in the world of glassmaker Owens Illinois. Even though O-I makes virtually every bottle for every beer, wine, soft drink and catsup brand you could name, momentum is definitely flowing towards the adaption of plastic. That’s right, the un biodegradable, wildlife strangling, permanent dweller in the world’s land-fills and ocean currents appears to be the material beverage makers prefer to bottle their products.

But if you think the future looks grim, think again. We’ve got a great story to tell.

Through glass, everything tastes more delicious. Through glass, everything looks more beautiful.

Through glass, everything stays pure. Glass comes from sand, goes back to sand, and becomes glass again, forever and ever.

Indeed, why would anyone use anything else?

We utilize all 5 senses to engage product managers and package designers to deliver our “The World Looks Different Through Glass” message and with unexpected units and dramatic visuals dramatize the reasons to love glass.